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About IJALR IJALR is a quarterly, peer-reviewed, online journal that provides an interactive platform for the publication of Short Articles, Long Articles, Book Reviews, Case Comments, Research Papers, Essays in the field of Law. It is a platform to promote legal research among law students across India. About the Course Intellectual Property Rights is the […]
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Introduction To know about non-traditional trademarks, it is first important to be familiar with what exactly is a trademark. Basically, a trademark is an intellectual property that is utilized for recognizing an item or a service. In India, Section 2(1)(zb) of the Indian Trademarks Act determines that any imprint which is distinctive. The trademark secures […]
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Introduction The headway of digital technology has been probably the best creation of the human psyche. Innovation has cleared a path for a wide scope of potential outcomes in different regions like media, entertainment, communication, advertisements, and education. However, the simplified approach to the internet for any kind of information or work has given rise […]
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What is a Brand? A brand can be defined as a name, term, design, symbol or any other feature which differentiates an organization or product from its rivals in the eyes of the customer. Brands are generally used in business, marketing and advertising. Branding is a set of marketing and communication methods that help to […]
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21st century belongs to the creators, the makers. It is change in the world which is needed. Thus, it becomes vital in today’s era to look into the aspect of Intellectual Property, which today, is ignored by many. What is Intellectual Property? Many may already have a certain impression of it. The one who makes […]
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